In the second episode of Bearing It All, host Kate Ginsberg, founder and CEO of Queen of To Do, sits down with Heather Snaman, her close friend, business partner and COO of Queen of To Do. Their conversation unpacks the power of delegation, the dangers of hustle culture, and the importance of leading with values in business.
Kate and Heather's story is one of deep trust and personal and business growth. They started as two friends who were in the same Baby Wearing group (and surprisingly went years without learning each other's names), each navigating motherhood, and evolved into business partners redefining what it means to grow a business with balance and intention.
Together, they discuss the myths of hustle culture, the reality of burnout, and how radical delegation can transform not just businesses but lives.
What tasks or responsibilities are you holding onto that could be shared with someone? What fears keep you from delegating or trusting others with your vision? And how might your business — or life — transform if you allowed yourself to let go and lean on the right support?
Heather and Kate became friends through volunteer work when their oldest children, now nearly 15, were tiny. This bond laid the foundation for their future collaboration.
Her contributions have been pivotal in propelling the company to new heights. She and Kate share a commitment to transparency, work/life balance, company culture, and mission. Together, they make strategic decisions that align with their ideals and drive Queen of To Do forward as a progressive powerhouse in the personal services industry.
That foundation of care is what makes their partnership work. Heather describes hiring differently — finding that stay-at-home moms are often some of the best hires, masters of logistics and getting things done, who don't always recognize how valuable their skills are. Watching them step into confidence and careers is one of the most rewarding parts of their work.
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