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Austin and Dallas Personal Assistants:

Who We Are & How We Got Here

Kate Ginsberg, Founder and CEO of Queen of To Do lifestyle concierge services
Kate Ginsberg
She/Her | Founder & CEO

It's not the big things that wear us down. It's the million tiny, accumulating tasks that break us.

Kate Ginsberg learned this hard lesson while her husband battled recurring Hodgkin's Lymphoma. Returning from a clinical trial, she found herself overwhelmed by a simple stack of plates that wouldn’t fit together in her cabinet. It was this moment that pushed her over the edge.

As a “get shit done girl,” Kate finally realized the lesson she had been imparting to her clients for years was one she needed to take to heart herself, and she asked for help.

After more than 13 years in business, Kate has faced many hard lessons about delegation, overwhelm, and the need for radical self-care in an age where people, especially women, are expected to do it all with perfectly polished grace.

Kate believes in authenticity, alignment, and that a well-run business can do what's right for its team, clients, and community.

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Heather Snaman
She/Her | Chief Operating Officer

Heather believes in doing what's right, even when it's hard.

With extensive experience in nonprofit, advocacy, and business management, Heather's journey has always been about making a difference.

Heather and Kate became friends through her volunteer work when both of their oldest children, now 14, were tiny. This bond laid the foundation for their future collaboration.

In May 2021, Heather joined Queen of To Do as its first employee, bringing her technical expertise, process development skills, marketing acumen, and business knowledge to accompany Kate's personal assistant expertise.

Her contributions have been pivotal in propelling the company to new heights. She and Kate share a commitment to transparency, work/life balance, company culture, and mission. Together, they make strategic decisions that align with their ideals and drive Queen of To Do forward.

Our Outstanding Team

Alyssa Long queen of to do personal assistant and social media manager
Alyssa Long
She/Her | Social Media Manager

Alyssa joined Queen of To Do for its inclusivity and open culture around mental health. Originally hired as a personal assistant, Alyssa has excelled in her new role as Social Media Manager since her move to Oklahoma. She's a proud mom and aquarium events coordinator, whose personal superpower is task delegation.

Alyssa wishes new clients knew the full range of services they can ask for, from doing the dishes to taking the dog out for a walk.

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Lisa Paul
She/Her | Personal Assistant

With a unique blend of professional and personal experience, Lisa's background includes years as a stay-at-home mom and over a decade assisting with the care of her grandkids and aging parents.

Drawn to the job by an ad that felt like the perfect fit, Lisa loves bringing order to chaos, especially tidying tasks. A native Austinite, Lisa enjoys gardening and crating in her free time. Her superpower is multitasking, and she wants clients to know, "Yes, we can do that!"

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Betsie Eikenberry
She/Her | Personal Assistant & Royal Recruiter

Betsie brings 26 years of experience managing a 1600 sq. ft. home with seven occupants, mastering the art of making spaces function well. She loves helping others achieve the same order in their homes. Organizing closets and kitchen cupboards are her favorite tasks, and she enjoys assembling IKEA furniture.

A reader first, mom, wife, and organizer second, Betsie and her husband settled in Austin 11 years ago after growing up in Central Indiana. With their five kids mostly grown, they now enjoy RV travels with their three dogs. In her free time, Betsie reads on her screen porch or works on her Professional Organizer certification. Her superpower is expert IKEA furniture assembly.

Betsie assures clients, "No judgment, no worries. Just hand me what needs to be handled, and I will make it happen."

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Kiara Hartney
She/Her | Personal Assistant

Kiara brings 12 years of diverse experience to the Queen of To Do team, including valuable time as a homemaker. Drawn to the team by her best friend's recommendation, Kiara loves organizing offices, decorating, taking care of pets, and exploring new and exciting places through her work.

A true bookworm, Kiara enjoys reading in her free time. She’s also a hockey enthusiast, a foodie, and loves crocheting and spending time with her family. Her superpower is endless optimism!

Kiara wishes new clients knew that the team is always ready to tackle any task, no matter how random or unique.

 

 

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Katy Stuhr
She/Her | Personal Assistant

With 20 years of home management experience, Katy joined Queen of To Do to help people and be part of a great team.

Originally from Houston, Katy is a University of Wisconsin-Madison alum (go Badgers!). She has two kids and loves reading, working out, and summer swimming. Known for her ability to "get things done," Katy is a happy, upbeat person who brings positive energy to every task. She excels at juggling complex projects and making even the most impossible schedule come together smoothly.

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Stacy Thomas
She/Her | Personal Assistant

With 21 years of experience juggling schedules and tackling tasks, Stacy joined Queen of To Do to make a meaningful impact. She loves organizing spaces and ensuring everything has a home.

Originally from New Orleans, Stacy moved to Austin in the '90s and became a huge Texas Longhorn fan (Hook 'em!). As a mom of six, she thrives in controlled chaos, expertly piecing together busy schedules to make even the most hectic days run smoothly. Stacy emphasizes the importance of committing to the process for seamless living. 

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Daryan Montes-Green
Personal Assistant

With 15 years in hospitality roles, 8 years in corporate market research and account management, and 3 years in Austin's event industry, Daryan brings a wealth of experience to Queen of To Do.

She comes from an events background, and excels in blending precision, problem-solving, and empathy to be a reliable resource when life gets stressful. Daryan enjoys graphic design, home staging, and grocery shopping. Outside of work, she loves video editing, antique shopping, and home cooking. Her extroversion shines through in her interactions, and she emphasizes that every assistant is supported by the collective brainpower of the Queen of To Do team for quick solutions and recommendations.

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Kelly Snaman
She/Her | Creative Assistant

One of our most recent hires, Kelly values the work environment and flexible schedule at Queen of To Do.

She loves using her creativity to create social media content. Originally from Pittsburgh, PA, Kelly is a wife and mother of three. She spends her days shuffling kids to activities and creating mixed media art in her free time. Kelly is also the Vice President of a nonprofit dedicated to bringing the arts to a small town riddled with blight. Her superpower is juggling the demands of family, home, and volunteer responsibilities, thriving in balancing it all.

 

 

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LV Ortiz
She/Her | Personal Assistant

With 6 months of professional experience and over 20 years as a homemaker, LV joined Queen of To Do for the variety of tasks and the fantastic team.

She enjoys running errands, making things sparkle, and the QOTD way of folding laundry. A passionate baker and cook, LV also loves playing video games on PlayStation and attending comi-cons with her husband, where they dress up in costumes. Married on New Year’s Eve and Halloween, they celebrate two anniversary dates with their son, daughter, and three grandsons.

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Denise Holguin
She/Her | Personal Assistant

With 6 years of experience, Denise joined Queen of To Do for new opportunities and more freedom in her daily life.

She loves running errands, enjoying the driving and being out and about. Originally from a small town in Kansas, Denise moved to Dallas in 2019. She loves being outdoors, especially by water, and enjoys reading, writing, interior design, and playing games. Denise has a seven-month-old golden doodle named Diggy. Her personal superpower is high intuition. 

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Lori Whidden
She/Her | Luxury Guest Concierge

With 14 years of experience as a homemaker and parent, Lori loves helping and taking care of people. Drawn to Queen of To Do by the incredible team culture, she enjoys bringing a creative approach to everything she does.

A Texas native and Austin resident for 24 years, Lori enjoys organizing, interior design, gardening, and taking her dog on long hikes along various trails in Austin. Her superpower is organization, and she believes customer service is crucial. Lori strives to be the best in everything she does and encourages clients to provide feedback so we can really shine.

 

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Lindsey Adamoski
She/Her | Personal Assistant

With more than 13 years in household management and 4 years teaching life skills to teens with disabilities, Lindsey brings a wealth of experience to Queen of To Do.

She was drawn to the company for its transparency, inclusiveness, and flexible hours, which fit well with her career as a school-based SLP. She enjoys organizing cabinets and closets, running dog errands, and shopping errands. A native Austinite, Lindsey loves caving, mountain biking, hiking, camping, reading, backpacking, cooking, meditation, swimming, crafts, and Lego. Married for 9 years with two rescue dogs, Gertie and Kona, her superpower is hyperfocusing on tasks and deadlines. She reassures clients that there's no reason to be embarrassed about needing help—life gets overwhelming, and she's happy to assist!

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