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Austin and Dallas Personal Assistants:

Who We Are & How We Got Here

Kate Ginsberg, Founder and CEO of Queen of To Do lifestyle concierge services
Kate Ginsberg
She/Her | Founder & CEO

It's not the big things that wear us down. It's the million tiny, accumulating tasks that break us.

Kate Ginsberg learned this hard lesson while her husband battled recurring Hodgkin's Lymphoma. Returning from a clinical trial, she found herself overwhelmed by a simple stack of plates that wouldn’t fit together in her cabinet. It was this moment that pushed her over the edge.

As a “get shit done girl,” Kate finally realized the lesson she had been imparting to her clients for years was one she needed to take to heart herself, and she asked for help.

After more than 14 years in business, Kate has faced many hard lessons about delegation, overwhelm, and the need for radical self-care in an age where people, especially women, are expected to do it all with perfectly polished grace.

Kate believes in authenticity, alignment, and that a well-run business can do what's right for its team, clients, and community.

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Heather Snaman
She/Her | Chief Operating Officer

Heather believes in doing what's right, even when it's hard.

With extensive experience in nonprofit, advocacy, and business management, Heather's journey has always been about making a difference.

Heather and Kate became friends through her volunteer work when both of their oldest children, now 14, were tiny. This bond laid the foundation for their future collaboration.

In May 2021, Heather joined Queen of To Do as its first employee, bringing her technical expertise, process development skills, marketing acumen, and business knowledge to accompany Kate's personal assistant expertise.

Her contributions have been pivotal in propelling the company to new heights. She and Kate share a commitment to transparency, work/life balance, company culture, and mission. Together, they make strategic decisions that align with their ideals and drive Queen of To Do forward.

Our Outstanding Team

Alyssa Long queen of to do personal assistant and social media manager
Alyssa Long
She/Her | Social Media Manager

Alyssa joined Queen of To Do for its inclusivity and open culture around mental health. Originally hired as a personal assistant, Alyssa has excelled in her new role as Social Media Manager since her move to Oklahoma. She's a proud mom and aquarium events coordinator, whose personal superpower is task delegation.

Alyssa wishes new clients knew the full range of services they can ask for, from doing the dishes to taking the dog out for a walk.

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Lisa Paul
She/Her | Personal Assistant

With a unique blend of professional and personal experience, Lisa's background includes years as a stay-at-home mom and over a decade assisting with the care of her grandkids and aging parents.

Drawn to the job by an ad that felt like the perfect fit, Lisa loves bringing order to chaos, especially tidying tasks. A native Austinite, Lisa enjoys gardening and crating in her free time. Her superpower is multitasking, and she wants clients to know, "Yes, we can do that!"

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Betsie Eikenberry
She/Her | Personal Assistant & Royal Recruiter

Betsie brings 26 years of experience managing a 1600 sq. ft. home with seven occupants, mastering the art of making spaces function well. She loves helping others achieve the same order in their homes. Organizing closets and kitchen cupboards are her favorite tasks, and she enjoys assembling IKEA furniture.

A reader first, mom, wife, and organizer second, Betsie and her husband settled in Austin 11 years ago after growing up in Central Indiana. With their five kids mostly grown, they now enjoy RV travels with their three dogs. In her free time, Betsie reads on her screen porch or works on her Professional Organizer certification. Her superpower is expert IKEA furniture assembly.

Betsie assures clients, "No judgment, no worries. Just hand me what needs to be handled, and I will make it happen."

A photo of a smiling woman with her hair up, fun gold and black sunglasses, and a nose piercing.
Kiara Hartney
She/Her | Personal Assistant

Kiara brings 12 years of diverse experience to the Queen of To Do team, including valuable time as a homemaker. Drawn to the team by her best friend's recommendation, Kiara loves organizing offices, decorating, taking care of pets, and exploring new and exciting places through her work.

A true bookworm, Kiara enjoys reading in her free time. She’s also a hockey enthusiast, a foodie, and loves crocheting and spending time with her family. Her superpower is endless optimism!

Kiara wishes new clients knew that the team is always ready to tackle any task, no matter how random or unique.

 

 

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Stacy Robinson
She/Her | Personal Assistant

Stacy brings 4 years of experience in personal assistant roles, including time as a homemaker. Drawn to Queen of To Do for its values, she loves organizing cluttered spaces and finding the perfect place for everything. Her skill in creating order and calm in any space makes her an invaluable resource to clients.

Based in Round Rock/Austin, Stacy enjoys spending time with her 3 dogs, 2 cats, and 2 lizards. She’s also a fan of video games and crafting. Her personal superpower? Knowing exactly how things should be arranged to create functional and beautiful spaces.

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Stacy Thomas
She/Her | Personal Assistant

With 21 years of experience juggling schedules and tackling tasks, Stacy joined Queen of To Do to make a meaningful impact. She loves organizing spaces and ensuring everything has a home.

Originally from New Orleans, Stacy moved to Austin in the '90s and became a huge Texas Longhorn fan (Hook 'em!). As a mom of six, she thrives in controlled chaos, expertly piecing together busy schedules to make even the most hectic days run smoothly. Stacy emphasizes the importance of committing to the process for seamless living. 

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Lori Whidden
She/Her | Sales & Strategic Partnerships

Lori is known for her calm, can-do attitude and her ability to bring order to even the most chaotic situations. Her superpower is organization, whether it’s creating systems that make life easier or jumping in to help someone get back on track, Lori does it all with care and creativity.
 
A Texas native who’s called Austin home for 25 years, she loves interior design, gardening, and finding the best local trails to explore with her dog. Lori brings heart, hustle, and a personal touch to everything she does, and she’s always ready to lend a helping hand.

Jordan Frankenberry
Jordan Frankenberry
She/Her | Personal Assistant

With a year of experience in personal assistant roles, Jordan was drawn to Queen of To Do for its welcoming and supportive company culture. She thrives on organizing and beautifying spaces, bringing a sense of order and harmony to clients' lives. Her keen self-awareness allows her to approach each task with mindfulness and care, ensuring thoughtful and personalized solutions.

A proud Austin native, Jordan’s creativity shines through in everything she does. She could happily spend all day immersed in astrology conversations or working on art projects. As she continues to grow with QOTD, she looks forward to helping clients find beauty and function in their everyday surroundings.

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Shianne Forth
She/Her | Personal Assistant

With 8 years of experience as a household manager and nanny—and a lifetime as the oldest of seven siblings—Shianne brings warmth, structure, and child-centered insight to every home she supports. She loves organizing kids’ spaces and designing practical systems that feel like a perfect fit. Known for her puzzle-solving mindset and calm presence, she thrives in Queen of To Do’s supportive, growth-focused environment.

Raised all over Texas and shaped by diverse experiences, Shianne is a fan of libraries, tea, board games, and stories about found family. She believes progress isn’t always linear and brings a flexible, solutions-first attitude to every project. Whether she’s building routines or reorganizing playrooms, she’s here to make life easier—and a little more joyful. 

Dave Adamoski
David Adamoski
He/Him | Handyhuman and Manager of Royal Repairs

With over 20 years of experience in management, home maintenance, automotive maintenance, and information technology, Dave brings a wealth of knowledge and skill to the Queen of to Do team. Dave appreciates Queen of to Do’s values of providing a community service that fosters positive social change for the people of Austin and beyond. 

Originally from the Chicagoland area, Dave has lived in Austin since 2008. Dave is married and has two rescue dogs, Gertie and Kona. He enjoys camping, mountain biking, caving, kayaking, hiking, meditation, and gaming. He wants clients to know that he cares as much for the quality of their repairs and appearance of their homes as they do because he is highly dedicated to doing a good job.

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