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Austin, TX Personal Assistants:

Who We Are & How We Got Here

Kate Ginsberg, Founder and CEO of Queen of To Do
Kate Ginsberg
She/Her | Founder & CEO

It's not the big things that wear us down. It's the million tiny, accumulating tasks that break us.

Kate Ginsberg learned this hard lesson while her husband battled recurring Hodgkin's Lymphoma. Returning from a clinical trial, she found herself overwhelmed by a simple stack of plates that wouldn’t fit together in her cabinet. It was this moment that pushed her over the edge.

As a “get shit done girl,” Kate finally realized the lesson she had been imparting to her clients for years was one she needed to take to heart herself, and she asked for help.

After more than 14 years in business, Kate has faced many hard lessons about delegation, overwhelm, and the need for radical self-care in an age where people, especially women, are expected to do it all with perfectly polished grace.

Kate believes in authenticity, alignment, and that a well-run business can do what's right for its team, clients, and community.

Heather Snaman, COO of Queen of To Do
Heather Snaman
She/Her | Chief Operating Officer

Heather believes in doing what's right, even when it's hard.

With extensive experience in nonprofit, advocacy, and business management, Heather's journey has always been about making a difference.

Heather and Kate became friends through her volunteer work when both of their oldest children, now 14, were tiny. This bond laid the foundation for their future collaboration.

In May 2021, Heather joined Queen of To Do as its first employee, bringing her technical expertise, process development skills, marketing acumen, and business knowledge to accompany Kate's personal assistant expertise.

Her contributions have been pivotal in propelling the company to new heights. She and Kate share a commitment to transparency, work/life balance, company culture, and mission. Together, they make strategic decisions that align with their ideals and drive Queen of To Do forward.

Our Outstanding Team

Betsie Eikenberry, Personal Assistant with the Austin, TX Queen of To Do team
Betsie Eikenberry
She/Her | Human Resources

Betsie brings 27 years of experience managing a 1600 sq. ft. home with seven occupants, mastering the art of making spaces function well. She loves helping others achieve the same order in their homes. Organizing closets and kitchen cupboards are her favorite tasks, and she enjoys assembling IKEA furniture.

A reader first, mom, wife, and organizer second, Betsie and her husband settled in Austin 11 years ago after growing up in Central Indiana. With their five kids mostly grown, they now enjoy RV travels with their three dogs. In her free time, Betsie reads on her screen porch or works on her Professional Organizer certification. Her superpower is expert IKEA furniture assembly.

Betsie assures clients, "No judgment, no worries. Just hand me what needs to be handled, and I will make it happen."

Dave Adamoski, Quality Assurance and Handy Human with the Austin, TX Queen of To Do team
David Adamoski
He/Him | Quality Assurance and Handy Human
With over 20 years of experience in management, home maintenance, automotive maintenance, and information technology, Dave brings a wealth of knowledge and skill to the Queen of To Do team.
 
Dave appreciates Queen of To Do’s values of providing a community service that fosters positive social change for the people of Austin and beyond.
 
Originally from the Chicagoland area, Dave has lived in Austin since 2008. He has two rescue dogs, Gertie and Kona. He enjoys camping, mountain biking, caving, kayaking, hiking, meditation, and gaming.
 
He wants clients to know that he cares as much for the quality of their repairs and appearance of their homes as they do because he is highly dedicated to doing a good job.
Alyssa Long, Social Media Manager with the Austin, TX Queen of To Do team
Alyssa Long
She/Her | Social Media Manager

Alyssa was drawn to Queen of To Do for its inclusive, mental health-forward culture, a rare find in the service industry. She now leads the brand’s social media with a sharp eye for creative storytelling and thoughtful communication.

Since joining the team, she’s become a mom and relocated across state lines, all while growing her role and creative scope.

Her background includes years of experience in weddings, corporate functions, and large-scale public events. Before specializing in digital content, she worked as a personal assistant while also supervising high-capacity events at the Oklahoma Aquarium, an experience that shaped her approach to both structure and style in her work today.

LIP_63001 (1) - Ava Baxter
Ava Baxter
She/Her | Executive Assistant

Ava brings a sharp eye for process optimization and a love for event prep to the Queen of To Do team. For her, this role is the perfect mix of everything she loved in previous jobs, without the parts she didn’t.

Originally from Los Angeles, Ava works remotely as the QoTD Executive Assistant. When she’s not refining systems or streamlining workflows, she’s probably reading manga, animating, doing fiber arts, or catching one of the three or four movies she watches each week.

What Ava finds most rewarding is creating systems that make life easier for her coworkers, freeing up their mental space for what truly matters. Her only nonnegotiable is someone else handling the dishes.

Kiara Hartney, Virtual Assistant with the Austin, TX Queen of To Do team
Kiara Hartney
She/Her | Virtual Assistant

Kiara brings 13 years of diverse experience to the Queen of To Do team, including valuable time as a homemaker. After relocating out of state, she now supports clients virtually with the same care and attention to detail that define Queen of To Do’s in-person services.

Originally drawn to the team through her best friend’s recommendation, Kiara excels in office organization, home decorating, pet care, and creative problem-solving. Her adaptability and warmth make her a trusted source of calm and reliability for clients navigating full lives.

A lifelong bookworm, Kiara enjoys reading, crocheting, and exploring new recipes. She’s also a hockey enthusiast, a foodie, and a devoted family person.

She wishes new clients knew that the team is always ready to tackle any task, no matter how random or unique Her superpower is endless optimism and the belief that no task is too small when it makes someone’s life easier.

Queen of To Do team member, Jordan F.
Jordan Frankenberry
She/Her | Personal Assistant and Content Creator

With a year of experience in personal assistant roles, Jordan was drawn to Queen of To Do for its welcoming and supportive company culture. She thrives on organizing and beautifying spaces, bringing a sense of order and harmony to clients' lives. Her keen self-awareness allows her to approach each task with mindfulness and care, ensuring thoughtful and personalized solutions.

A proud Austin native, Jordan’s creativity shines through in everything she does. She could happily spend all day immersed in astrology conversations or working on art projects.

She’s recently stepped into a role as a content creator for the team, helping share our message through thoughtful, creative storytelling while continuing to help clients find beauty and function in their everyday surroundings.

Stacy Thomas, Personal Assistant with the Austin, TX Queen of To Do team
Stacy Thomas
She/Her | Personal Assistant
With 21 years of experience juggling schedules and tackling tasks, Stacy joined Queen of To Do to make a meaningful impact. She loves organizing all sorts of spaces and ensuring everything has a designated home.
 
Originally from New Orleans, Stacy moved to Austin in the '90s and became a huge Texas Longhorn fan (Hook 'em!). As a mom of six, she thrives in controlled chaos, expertly piecing together busy schedules to make even the most hectic days run smoothly.
 
Stacy emphasizes the importance of committing to the process for seamless living.
Lisa Paul, Personal Assistant with the Austin, TX Queen of To Do team
Lisa Paul
She/Her | Personal Assistant

With a unique blend of professional and personal experience, Lisa's background includes years as a stay-at-home mom and over a decade assisting with the care of her grandkids and aging parents.

Drawn to the job by a social media post that felt like the perfect fit, Lisa loves bringing order to chaos, especially tidying tasks. A native Austinite, Lisa enjoys gardening and crafting in her free time. Her superpower is multitasking, and she wants clients to know, "Yes, we can do that!"

Some team members don’t seek the spotlight, but their quiet, consistent dedication makes all the difference. That’s Lisa.
Stacy Robinson, Personal Assistant with the Austin, TX Queen of To Do team
Stacy Robinson
She/Her | Personal Assistant

Stacy brings 5 years of experience in personal assistant roles, including time as a homemaker. Drawn to Queen of To Do for its values, she loves organizing cluttered spaces and finding the perfect place for everything.

Her skill in creating order and calm in any space makes her an invaluable resource to clients.

Based in Round Rock/Austin, Stacy enjoys spending time with her 3 dogs, 2 cats, and 2 lizards. She’s also a fan of video games and crafting. Her personal superpower is working out how things should be arranged to create both functional and beautiful spaces.

IMG_3303 - Livie E.
Olivia Eikenberry
She/Her | Personal Assistant
With 7 years of experience in home and lifestyle management, Olivia brings a calm, methodical approach to every project. She loves creating order through closet organization and laundry, two of her favorite ways to turn everyday chaos into something satisfying and manageable.
 
A longtime Austin local, Olivia has called the area home for more than 13 years. In her free time, you’ll find her reading or relaxing with cozy video games.
 
For Olivia, the most rewarding part of her work is seeing everything neatly folded, put away, and done, a visible sign of relief for her clients.
 
If she had one task she could delegate forever, it would be the dishes!
Shianne Forth, Personal Assistant with the Austin, TX Queen of To Do team
Shianne Forth
She/Her | Personal Assistant

With 8 years of experience as a household manager and nanny (and a lifetime as the oldest of seven siblings) Shianne brings warmth, structure, and child-centered insight to every home she supports.

She loves organizing kids’ spaces and designing practical systems that feel like a perfect fit. Known for her puzzle-solving mindset and calm presence, she thrives in Queen of To Do’s supportive, growth-focused environment.

Raised throughout Texas and shaped by diverse experiences, Shianne is a fan of libraries, tea, board games, and stories about found family.

She believes progress isn’t always linear and brings a flexible, solutions-first attitude to every project.

IMG_3896 - Sarah Graves
Sarah Graves
She/Her | Personal Assistant

With four years of experience in home and lifestyle support, Sarah enjoys helping clients simplify their routines and reclaim their time. From running errands and laundry to small home repairs and furniture assembly, she loves anything that makes daily life a little easier.

Originally from Dallas, Sarah moved to Georgetown in 2018 for college and now lives in Cedar Park with her partner. Outside of work, she enjoys reading fantasy and nonfiction, sewing, crafting, and spending time outdoors, especially with her two guinea pigs.

For Sarah, the most rewarding part of her work is hearing from clients that something she did made their day smoother or lighter.

If she could delegate one task forever, it would be the clean-up after dinner when the post-meal tiredness hits!

Queen of To Do employee Summer Orthmann
Summer Orthomann
She/Her | Personal Assistant

With 34 years of experience, Summer brings an exceptional level of organization, care, and leadership to every project she manages. She loves event planning and thrives on coordinating vendors, managing logistics, and ensuring every moving part fits seamlessly together. Beyond events, she enjoys organizing spaces like pantries and offices, running errands that keep households on track, and overseeing projects from start to finish.

A true Austinite, Summer was drawn to Queen of To Do because the company’s mission perfectly aligns with her passion for bringing order and calm to busy lives. She values the team’s close-knit, family-oriented environment and the collective focus on making life easier for others.

Outside of work, Summer loves spending time with her husband, four kids, and young grandson — cooking, catching up, and making memories together. Traveling to Greece is her favorite way to unwind and reconnect with what matters most.

The most rewarding part of her work is seeing the relief and gratitude from clients when their load feels a little lighter.

2025 Headshot - Ness Salazar
Ness Salazar
She/Her | Personal Assistant

Ness has always been the go-to person for friends and family when it comes to organizing, moving, or resetting a space after a hectic season. With a natural talent for creating order, Ness loves assembling furniture (higher-stakes Legos), organizing closets and pantries, and bringing structure to hobby rooms so they’re easier and more enjoyable to use.

Ness learned about Queen of To Do through a friend on the team and immediately connected with the work and the supportive environment. Joining QOTD felt like the perfect fit, a chance to help others while doing the hands-on tasks they already enjoy.

When the day winds down, she is happiest curled up with her cat, Bean, watching a show. What feels most rewarding is knowing they’ve helped someone feel even a little less stressed.

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