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A home can be spotless and still feel heavy.
Kate Ginsberg
She/Her | Founder & CEO
It's not the big things that wear us down. It's the million tiny, accumulating tasks that break us.
Kate Ginsberg learned this hard lesson while her husband battled recurring Hodgkin's Lymphoma. Returning from a clinical trial, she found herself overwhelmed by a simple stack of plates that wouldn’t fit together in her cabinet. It was this moment that pushed her over the edge.
As a “get shit done girl,” Kate finally realized the lesson she had been imparting to her clients for years was one she needed to take to heart herself, and she asked for help.
Since forming Queen of To Do in 2011, Kate has faced many hard lessons about delegation, overwhelm, and the need for radical self-care in an age where people, especially women, are expected to do it all with perfectly polished grace.
Kate believes in authenticity, alignment, and that a well-run business can do what's right for its team, clients, and community.
Heather Snaman
She/Her | Chief Operating Officer
Heather believes in doing what's right, even when it's hard.
With extensive experience in nonprofit, advocacy, and business management, Heather's journey has always been about making a difference.
Heather and Kate became friends through her volunteer work when both of their oldest children, now 14, were tiny. This bond laid the foundation for their future collaboration.
In May 2021, Heather joined Queen of To Do as its first employee, bringing her technical expertise, process development skills, marketing acumen, and business knowledge to accompany Kate's personal assistant expertise.
Her contributions have been pivotal in propelling the company to new heights. She and Kate share a commitment to transparency, work/life balance, company culture, and mission. Together, they make strategic decisions that align with their ideals and drive Queen of To Do forward.
Betsie Eikenberry
She/Her | Human Resources
Betsie brings nearly three decades of experience to Queen of To Do and plays a dual role supporting both clients and the internal team. After managing a 1,600-square-foot home with seven occupants, she mastered the art of making spaces function smoothly and sustainably. She now brings that same clarity and care to client homes, with a particular love for organizing closets, kitchen cupboards, and assembling IKEA furniture.
In addition to her client-facing work, Betsie has assumed the role of HR, supporting the Queen of To Do team with empathy, structure, and consistency.
A reader first and organizer second, Betsie and her husband settled in Austin in 2013 after growing up in Central Indiana. With their five kids mostly grown, they now enjoy RV travel with their three dogs. In her free time, Betsie can be found reading on her screen porch.
Betsie assures clients, “No judgment, no worries. Just hand me what needs to be handled, and I’ll make it happen.”
Dave Adamoski
He/Him | Quality Assurance and Handy Human
With 20+ years of experience in management, home maintenance, automotive maintenance, and information technology, Dave brings a wealth of knowledge and skill to the Queen of To Do team.
Dave appreciates Queen of To Do’s values of providing a community service that fosters positive social change for the people of Austin and beyond.
Originally from the Chicagoland area, Dave has lived in Austin since 2008. He has two rescue dogs, Gertie and Kona. He enjoys camping, mountain biking, caving, kayaking, hiking, meditation, and gaming during his free time.
He wants clients to know that he cares as much for the quality of their repairs and appearance of their homes as they do because he is highly dedicated to doing a good job.
Alyssa Long
She/Her | Social Marketing, Content & Brand Strategy Manager
Alyssa leads Queen of To Do’s social marketing, content, and brand strategy with a focus on clarity, consistency, and thoughtful storytelling.
She was drawn to the company’s inclusive, mental health-forward culture and now oversees how the brand shows up across social platforms, long-form content, and owned channels.
Since joining Queen of To Do, Alyssa has expanded both her role and creative scope while navigating major life transitions, including becoming a parent and relocating across state lines. Her work reflects a balance of structure and intuition shaped by years of experience in weddings, corporate functions, and large-scale public events.
Before specializing in digital content and brand strategy, she worked as a personal assistant and supervised high-capacity events at the Oklahoma Aquarium.
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Ava Baxter
She/Her | Executive Assistant
Ava brings a sharp eye for process optimization and a love for event prep to the Queen of To Do team. For her, this role is the perfect mix of everything she loved in previous jobs, without the parts she didn’t.
Originally from Los Angeles, Ava works remotely as the QoTD Executive Assistant. When she’s not refining systems or streamlining workflows, she’s probably reading manga, animating, doing fiber arts, or catching one of the three or four movies she watches each week.
What Ava finds most rewarding is creating systems that make life easier for her coworkers, freeing up their mental space for what truly matters. Her only nonnegotiable is someone else handling the dishes.
Kiara Hartney
She/Her | Virtual Assistant
Kiara brings nearly 15 years of diverse experience to the Queen of To Do team, including valuable time as a homemaker. After relocating out of state, she now supports clients virtually with the same care and attention to detail that define Queen of To Do’s in-person services.
Originally drawn to the team through her best friend’s recommendation, Kiara excels in office organization, home decorating, pet care, and creative problem-solving. Her adaptability and warmth make her a trusted source of calm and reliability for clients navigating full lives.
A lifelong bookworm, Kiara enjoys reading, crocheting, and exploring new recipes. She’s also a hockey enthusiast, a foodie, and a devoted family person.
She wishes new clients knew that the team is always ready to tackle any task, no matter how random or unique Her superpower is endless optimism and the belief that no task is too small when it makes someone’s life easier.
Jordan Frankenberry
She/Her | Personal Assistant and Content Creator
With over a year of experience in personal assistant roles, Jordan was drawn to Queen of To Do for its welcoming and supportive company culture. She thrives on organizing and beautifying spaces, bringing a sense of order and harmony to clients' lives. Her keen self-awareness allows her to approach each task with mindfulness and care, ensuring thoughtful and personalized solutions.
A proud Austin native, Jordan’s creativity shines through in everything she does. She could happily spend all day immersed in astrology conversations or working on art projects.
She’s recently stepped into a role as a content creator for the team, helping share our message through thoughtful, creative storytelling while continuing to help clients find beauty and function in their everyday surroundings.
Stacy Thomas
She/Her | Personal Assistant
With 20+ years of experience juggling schedules and tackling tasks, Stacy joined Queen of To Do to make a meaningful impact. She loves organizing all sorts of spaces and ensuring everything has a designated home.
Originally from New Orleans, Stacy moved to Austin in the '90s and became a huge Texas Longhorn fan (Hook 'em!). As a mom of six, she thrives in controlled chaos, expertly piecing together busy schedules to make even the most hectic days run smoothly.
Stacy emphasizes the importance of committing to the process for seamless living.
Stacy Robinson
She/Her | Personal Assistant
Stacy brings 5 years of experience in personal assistant roles, including time as a homemaker. Drawn to Queen of To Do for its values, she loves organizing cluttered spaces and finding the perfect place for everything.
Her skill in creating order and calm in any space makes her an invaluable resource to clients.
Based in Round Rock/Austin, Stacy enjoys spending time with her 3 dogs, 2 cats, and 2 lizards. She’s also a fan of video games and crafting. Her personal superpower is working out how things should be arranged to create both functional and beautiful spaces.
Rudy Liscum
She/Her | Personal Assistant
Rudy brings a thoughtful blend of design sensibility and operational expertise to Queen of To Do. With a background as both an interior design assistant and an administrative coordinator for a plant nursery, she supports clients’ homes from the inside out. She has a strong appreciation for aesthetics, organization, and the practical application of design principles, and she approaches every task with intention and care.
Rudy values Queen of To Do for the shared standards and values across the team, and for the opportunity to bring calm, order, and harmony into her clients’ daily lives.
Outside of work, she enjoys lifting weights at the gym, getting lost in a good book, and gardening in her backyard, often with help from her family. She shares her home with two silly dogs, one mischievous cat, and a very energetic five-year-old. An Austinite for over a decade and a Texan through and through, Rudy brings both grit and warmth to everything she handles.
Rudy believes no task is too big and approaches each one with focus, confidence, and follow-through.
Lisa Paul
She/Her | Personal Assistant
With a unique blend of professional and personal experience, Lisa's background includes years as a stay-at-home mom and 10+ years assisting with the care of her grandkids and aging parents.
Drawn to the job by a social media post that felt like the perfect fit, Lisa loves bringing order to chaos, especially tidying tasks. A native Austinite, Lisa enjoys gardening and crafting in her free time. Her superpower is multitasking, and she wants clients to know, "Yes, we can do that!"
Some team members don’t seek the spotlight, but their quiet, consistent dedication makes all the difference. That’s Lisa.
Olivia Eikenberry
She/Her | Personal Assistant
With 7 years of experience in home and lifestyle management, Olivia brings a calm, methodical approach to every project. She loves creating order through closet organization and laundry, two of her favorite ways to turn everyday chaos into something satisfying and manageable.
A longtime Austin local, Olivia has called the area home for more than 13 years. In her free time, you’ll find her reading or relaxing with cozy video games.
For Olivia, the most rewarding part of her work is seeing everything neatly folded, put away, and done, a visible sign of relief for her clients.
If she had one task she could delegate forever, it would be the dishes!
Shianne Forth
She/Her | Personal Assistant
With nearly a decade of experience as a household manager and nanny (and a lifetime as the oldest of seven siblings), Shianne brings warmth, structure, and child-centered insight to every home she supports.
She loves organizing kids’ spaces and designing practical systems that feel like a perfect fit. Known for her puzzle-solving mindset and calm presence, she thrives in Queen of To Do’s supportive, growth-focused environment.
Raised throughout Texas and shaped by diverse experiences, Shianne is a fan of libraries, tea, board games, and stories about found family.
She believes progress isn’t always linear and brings a flexible, solutions-first attitude to every project.
Sarah Graves
She/Her | Personal Assistant
With nearly 5 years of experience in home and lifestyle support, Sarah enjoys helping clients simplify their routines and reclaim their time. From running errands and laundry to small home repairs and furniture assembly, she loves anything that makes daily life a little easier.
Originally from Dallas, Sarah moved to Georgetown in 2018 for college and now lives in Cedar Park with her partner. Outside of work, she enjoys reading fantasy and nonfiction, sewing, crafting, and spending time outdoors, especially with her two guinea pigs.
For Sarah, the most rewarding part of her work is hearing from clients that something she did made their day smoother or lighter.
If she could delegate one task forever, it would be the clean-up after dinner when the post-meal tiredness hits!
Summer Orthmann
She/Her | Personal Assistant
With 30+ years of experience, Summer brings an exceptional level of organization, care, and leadership to every project she manages.
She loves event planning and thrives on coordinating vendors, managing logistics, and ensuring every moving part fits seamlessly together. Beyond events, she enjoys organizing spaces, running errands that keep households on track, and overseeing projects from start to finish.
A true Austinite, Summer was drawn to Queen of To Do because the company’s mission perfectly aligns with her passion for bringing order and calm to busy lives. She values the team’s close-knit, family-oriented environment and the collective focus on making life easier for others.
Outside of work, Summer loves spending time with her husband, four kids, and young grandson, cooking, catching up, and making memories together. Traveling to Greece has been her absolute favorite way to unwind and reconnect with what matters most to her.
The most rewarding part of her work is seeing the relief and gratitude from clients when their load feels a little lighter.
Ness Salazar
She/Her | Personal Assistant
Ness has always been the go-to person for friends and family when it comes to organizing, moving, or resetting a space after a hectic season. With a natural talent for creating order, Ness loves assembling furniture (higher-stakes Legos), organizing closets and pantries, and bringing structure to hobby rooms so they’re easier and more enjoyable to use.
Ness learned about Queen of To Do through a friend on the team and immediately connected with the work and the supportive environment. Joining QOTD felt like the perfect fit, a chance to help others while doing the hands-on tasks they already enjoy.
When the day winds down, she is happiest curled up with her cat, Bean, watching a show. What feels most rewarding is knowing she's helped someone feel even a little less stressed.
Poeta Asher Gonzalez
She/Her | Personal Assistant
Poeta brings nearly a decade of experience in home, family, and lifestyle management to Queen of To Do. A true Austin original, she has lived, wandered, and ultimately boomeranged back home, where she has been rooted again since 2012.
Poeta thrives in the practical, high-impact work that keeps households running smoothly. Managing repairs, running errands, and reworking closets are her sweet spots. She has a sharp eye for what needs attention.
Outside of work, you'll find her reading, crafting, fabricating Halloween creations, or spending time with family. If she could delegate one thing forever, it would be toilets, fixing, cleaning. All of it. Which makes her especially good at making sure no one else has to think about those things either.
Amy Franklin
She/Her | Personal Assistant
Amy joined Queen of To Do after experiencing the support firsthand. What began as a client relationship became the right next step.
She brings a strong, intuitive approach to organizing, errands, and meal prep, and is especially energized by helping clients create systems that feel realistic, sustainable, and not overwhelming.
Originally from Ohio, Amy has called Austin home since 2020. Outside of work, she enjoys pickleball, traveling, and spending time with her cat. If she could delegate one thing forever, it would be putting away laundry, which makes her especially thoughtful about creating systems that spare others from the same frustration.
Amy’s path to Queen of To Do is a reminder that great support is felt immediately and that good vibes are not accidental. They are built through trust, care, and work that genuinely lightens the load.
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